Tide Coupons

Tide is the name of a popular laundry detergent on the market in Canada, the United States and other countries. It is manufactured by Procter & Gamble.

Tide is marketed under various sub-brands, such as 2x Ultra Tide. First introduced in test markets in 1946 with national distribution reached in 1949, Tide was voted as “America’s Washday Favorite”. It quickly gained dominance in the detergent market, dwarfing the sales of other P&G products, such as Ivory Snow, as well as the competition from Rinso. The latter two were soap powders and flakes. In the late sixties and early seventies, it was branded as “Tide XK” (The XK standing for Xtra Kleaning), but it was rebranded as Tide later on. Originally, Tide was a white powdered bead, but the brand line was later expanded to include an orange-tinted clear liquid form in 1984. Today, most formulations of liquid Tide are dark blue with the exception of Tide Free, which is clear. An addition to the Tide Family, Tide Cold Water, was formulated to tackle stains while saving energy because it does not require hot or even warm water.Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was designed by Donald Deskey, a famous industrial and identity designer. Tide was the first product to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced. The logo people see today is a product of a slight modification for the product’s fiftieth anniversary in 1996. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone.

In the 1920s, Americans used soap flakes to clean their laundry. The flakes performed poorly in hard water, leaving a ring in the washing machine, dulling colors, and turning whites gray. Procter & Gamble began an ambitious mission to change the way Americans washed their clothes. Researchers discovered two-part molecules which they called synthetic surfactants. Each part of the “miracle molecules” executed a specific function–one pulled grease and dirt from the clothes, while the other suspended dirt until it could be rinsed away. In 1933, this discovery was introduced in a detergent called “Dreft,” but it could only handle lightly soiled jobs. The next goal was to create a detergent that could clean heavily soiled clothes. That detergent was Tide®.

Created in 1943, Tide detergent was the combination of synthetic surfactants and “builders.” The builders helped the synthetic surfactants penetrate the clothes more deeply to attack greasy, difficult stains. Tide was introduced to test markets in October 1946 as the world’s first heavy-duty detergent. Consumer response was immediate and intense. Tide detergent outsold every other brand within weeks. It became so popular that store owners were forced to limit the quantity purchased per customer.

Tide detergent was improved 22 times during its first 21 years on the market, and Procter & Gable still strives for perfection. Each year, researchers duplicate the mineral content of water from all parts of the United States and wash 50,000 loads of laundry to test Tide detergent’s consistency and performance.

Tide with a Touch of Downy® Get an outstanding clean with a touch of softness. 2X Ultra Tide with a Touch of Downy combines outstanding cleaning with a touch of Downy softness.That’s two     benefits, one bottle — for big value

Tide Simple Pleasures Discover a long-lasting scent experience. Tide Simple Pleasure contains naturally-inspired scents for relaxing, refreshing, romantic scent experiences. So you can get the clean you love plus a fresh, indulgent scent that embraces your fabrics.