Toothbrushes
From infants to adults to special cases, where’s a toothbrush for everyone. Choose from our assortment of regular manual, battery-powered toothbrushes and rechargeable electric toothbrushes, which are recommended by more dentists worldwide than those of any other brand, according to data on file.

Toothpaste
Oral-B Stages® toothpastes are designed specifically for the special needs for babies & kids
•  Disney Pixar Cars Toothpaste
•  Disney Pixar WALL-E Toothpaste
•  Disney Princess Toothpaste
•  Little Einsteins Toothpaste
•  My Friends Tigger and Pooh Toothpaste

Avoiding Tooth Decay

Tooth decay is a process that involves a balance of the mineral loss and replacement in a tooth over time in response to daily acid attacks resulting from food consumption. Cavities and the decay process can be prevented by working closely with your dental professional and following his or her plan for you. Eating the proper foods at the right time during meals and avoiding foods or snacks between meals can also help reduce your risk. And brushing your teeth with a fluoride toothpaste at least twice a day is a critical step toward balancing the “tug-of-war” on your tooth surfaces and preventing the tooth decay process from continuing to become cavities. Let’s examine this process.
What is Tooth Decay?

The formation of dental caries, or “cavities”, involves three major factors:

•  Food or beverages consumed (your diet)
•  Bacteria in plaque
•  Your current state of oral health

Bacteria interacts with the food you eat to produce waste products in the form of acids, which cause a breakdown or demineralization of areas underneath the tooth surface. This breakdown of the tooth surface is tooth decay.

Think of it this way: Each time you eat, there’s an acid attack on the tooth. A counterattack by your body occurs by rinsing the food and acid away with saliva. The saliva not only buffers or neutralizes the acids, it also contains minerals (calcium and phosphate) that rebuild the areas of the tooth that were demineralized or attacked by the acids. This rebuilding process is known as remineralization. This series of attacking and rebuilding is like a tug-of-war in your mouth. It’s your body’s way of helping protect your teeth from everyday problems.

Check Your Flossing Technique

You’re flossing. Great. But in order for dental floss to effectively remove plaque from your teeth, you need to be sure you’re using the correct technique.

Because you’ll be putting your fingers into your mouth, be sure to wash your hands before you reach for the floss. Then just follow these steps:

•  Use enough floss. Break off a piece about 18 inches long. That sounds like a lot, but you want enough to keep a clean segment in place as you move from tooth to tooth. Wrap most of the floss around either the middle finger or the index finger of one hand, whichever you prefer, and a small amount onto the middle or index finger of the other hand. (Using the middle finger leaves your index finger free to maniuplate the floss.)
•  Slide between teeth. Gently slide the floss between the teeth in a zigzag motion and be careful not to let the floss snap or “pop” between teeth.
•  Form a “C”. Make a C shape with the floss as you wrap it around the tooth. Then carefully pull the floss upward from the gum line to the top of the tooth.
•  Roll along. As you move from one tooth to the next, unroll a fresh section of floss from the finger of one hand while rolling the used floss onto the finger of the other hand. Use your thumb as a guide.
•  Reach both sides. Don’t forget to floss the back side of each tooth.

As long as you use the correct technique, the type of floss you use is a matter of personal preference. There are many types to choose from, and you can even choose a variety of types to meet your needs and those of your family members. Either way, using the correct technique will help you remove the excess food particles and plaque buildup between your teeth and help improve your oral health.

Rinsing with Listerine® Antiseptic morning and night cleans your whole mouth and protects against plaque and gingivitis germs for 24 hours.

Emerging science suggests that advanced gum disease may be linked to diabetes, cardiovascular problems, and pre-term birth. The early stage of gum disease is gingivitis—which affects a majority of all adult Americans at some point in their lives. And most don’t even know it.

Many theories exist and more studies are underway to explore the connection between good oral health and overall health. Despite the differing opinions on this topic, one thing is clear: a healthy mouth leads only to good things.

How does Listerine® work?

LISTERINE® Fights Germs with Essential Oils
The power of LISTERINE® Antiseptic comes from a formula of four essential oils that kill millions of germs on contact. Our fixed combination of eucalyptol, menthol, methyl salicylate, and thymol continues to deliver unsurpassed results. No other branded mouthwash has this formula. And that’s why no other mouthwash feels or works like LISTERINE®.

LISTERINE® Penetrates Plaque Biofilm and Kills Germs
Biofilm is a more recent term for the bacterial film on your teeth we call plaque. Biofilm is an organized community of germs in a gooey matrix that enables them to multiply and survive inside your mouth. Brushing and flossing help disrupt and remove this biofilm, but sometimes may miss hard to reach areas—prime real estate for gingivitis causing germs. LISTERINE® Antiseptic rapidly penetrates the biofilm to kill plaque and gingivitis germs.

The Listerine® product line includes products for: A Healthier Mouth Choose regular, less intense, or tarter control Listerine® Antiseptic mouth rinses, or our Anticavity Fluoride Rinse to strengthen teeth.

Whiter Teeth Four simple ways to whiten your smile.

For Your Pocket Listerine® Pocketpaks® and Listerine® Pocketmist® freshens your breath instantly by killing bad breath germs.

For Kids Listerine® Agent Cool Blue® and Smart Rinse™ two fun options that help you coach your kids to better brushing and rinsing.

Weekly Clean New Crest Weekly Clean is like a weekly facial for your teeth. This intensive cleaning paste leaves your teeth feeling smooth and polished.

Crest Pro-Health The first toothpaste recognized by the American Dental Association to protect against: Cavities, Gingivitis, Plaque, Tooth Sensitivity, and Stains. And it fights Tartar Buildup and Freshens Breath!

Fewer cavities
The most important factors to help prevent cavities are good dental hygiene (brush, floss and see your dentist regularly), your diet and fluoride. Crest offers toothpastes such as Crest Cavity Protection that can help strengthen the enamel against cavities.

Less tartar
Your toothbrush is your most important dental hygiene tool to help combat tartar. Brushing your teeth regularly helps to prevent tartar buildup. But there is more you can do. Toothpastes such as Crest Tartar Protection, that contain effective combinations of anti-plaque and anti-tartar ingredients, will help reduce tartar formation.

Healthy gums
To keep gums firm and healthy, you need to brush and floss regularly.

Beautifully white teeth
Keeping your teeth sparkling white is the key to a beautiful smile. Crest offers a variety of whitening solutions that are both effective at removing stains, yet gentle to your teeth enamel. Visit About Whitening to discover how you can have a whiter, more beautiful smile.

Fresh breath
It is not always easy to know if your own breath is fresh or not. Crest offers a number of products, such as Whitening Plus Scope Mint, that give you the confidence of knowing your breath is as fresh as it feels.

Explore the Crest family of products for your complete dental hygiene, ensuring a healthy, beautiful smile for life! You’ll have protection against cavities, tartar, gum disease and more.

Colgate® Max Fresh®
Colgate Max introduces Max White with Mini Bright Strips! It freshens your breath and helps bring back your smile’s natural whiteness.

Colgate® Sensitive
Use Colgate® Sensitive for everyday protection from painful sensitivity.

Colgate® Visible White®
With Colgate® Visible White™ toothpaste, helping maintain your white smile is as easy as brushing twice a day. The unique WhiteProtect™ crystals in Colgate® Visible White™ help keep teeth their brightest by facilitating the removal of tough surface stains and preventing new stains from forming. Use it every day — it’s available over-the-counter, everywhere.

GlaxoSmithKline is a United Kingdom-based pharmaceutical, biological, and healthcare company. GlaxoSmithKline is the world’s second largest pharmaceutical company and a research-based company with a wide portfolio of pharmaceutical products covering anti-infectives, central nervous system, respiratory, gastro-intestinal/metabolic, oncology, and vaccines products. It also has a Consumer Healthcare operation comprising leading oral healthcare products, nutritional drinks, and over the counter medicines.

For Whiter Smiles
White & Shine is a minty fresh, sparkling gel formula that works in two ways to clean and polish. Leaves you with whiter, shinier teeth and icy fresh breath that makes you want to smile.

Ultimate White whitens teeth by gently removing stains. Fights cavities with fluoride and gives your mouth an icy cool, fresh, clean sensation.